Vital Factors for Successful Website Design
Betty just moved into a new neighbourhood and was looking for a furniture shop in the area to buy a sofa set for her recently purchased house. Since she was not well-versed with the locations of different businesses, the best way was to check the online listings through her smartphone.
She first typed in the name of a business that was advertised in the local newspaper. However the website took too long to load and when she finally landed upon the page, the font was too tiny to be read. Also, there was a clutter of elements with pictures and text almost overlapping each other.
Within seconds she got off the website and then typed in “furniture showrooms near me”. Google responded with the top listings and she reached a much better website – with an interface that looked perfect on her phone screen, letters that could be effortlessly read, and high-resolution pictures of some real attractive sofa sets. Betty chose to buy from there and the next day she had a cozy futon set in her living room.
That’s just one of the stories reflecting upon the value of well-designed and search engine optimized websites. We all have such experiences every other day while searching through the web world.
If you are not satisfied with the success of your website yet or want to consult web designers in Scotland for a revamp, here are some factors to work upon:
Prioritise Simplicity
Similar to what Betty felt, a big grouse people have with designs on website is that they don’t know where to go next when they are on a particular page or section. A business wants to display all information about itself, however this has to be done in a format that is lucid and easy to navigate through. If you have a simple layout, your visitors will not feel tired and can arrive at what they are interested in. They will also hang around on your web portal for long.
“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.”
Understand your Target Consumers
Your website should not be intended for all kinds of audience and no matter how hard you try, you cannot attract everyone to your webpages. As an example if you specialise in wedding outfits your target consumers will mostly be young couples who are about to get married. Your web portal will then have to be designed with content that appeals to such people. If you don’t have a solid grasp on their interests, do some research and then plan out the sections of your websites. Make sure that nothing is offensive to any custom or group of people.
Content continues to be the King
Most people think that web design is only about colours, typography and logos that look attractive on a website. They feel that content is planned by a different team in digital marketing companies. However, the layout of content is a big factor in determining the efficacy of a website and both content authors and web designers need to work in tandem to craft a beautiful web platform.
“Content is the meat in the sandwich, no the icing on the cake. “
Keep it Responsive
Betty was unable to access a website on her mobile phone and that was a major turn off. With a responsive web design you can make sure that your website can be accessed by all irrespective of the screen size they view it on. Responsive web design techniques make a website fit into any desktop, mobile phone or tablet screen.
Stay tuned for more updates.
Elements Design Studio
Elements Design Studio has a team of trained and experienced web designers who create distinct elements to make your online platforms unique. We use the best of modern technology and design principles to craft unique websites. For more information visit www.elementsdesignstudio.co.uk